The largest commercial intermediator group in the footwear industry.


The Associazione Promotori Vendite Calzature (Footwear Sales Promoters Association) was founded in 1985 with the aim of promoting the diffusion of Italian footwear in the world. Today Assoprov operates on a global scale generating value from the collaboration between all the stakeholders in the footwear world.

Expo Riva Schuh
100th edition
13-16 january 2024

With 41 countries represented among the exhibiting companies, and many visitors from over 100 different countries, Expo Riva Schuh is the most important international exhibition dedicated to volume footwear.

Organized by Riva del Garda Fierecongressi SpA, the fair has been the reference point of the footwear sector for years, thanks to the exclusive combination of advantages it offers its visitors and exhibitors:

  • strategic positioning within the world trade fair calendar
  • significant degree of internationality among buyers and exhibitors
  • fair spread over the territory, with 10 different venues involved
  • complete marketplace for footwear and leather goods with Gardabags
  • located on Lake Garda, a territory with a dual, business and leisure, identity
Millions of pairs on the market
Made in Italy products


After more than 30 years of activity, Assoprov has more than 70 associates, located throughout the country and in Europe. The management continues to work following the path marked out by the founding members, organizing participation as a group in trade fairs, sector events and encouraging the training and growth of members.

More than 70 associates in Italy and in Europe